October 24, 2023

5 Creative Strategies to Maximise Your Average F&B Spend


The restaurant part of your business can be wonderfully profitable. It's always good to look for new ways to increase your bottom line. Fortunately, there are a variety of tactics that you can use to boost your Food & Beverage (F&B) revenue. In this blog post, we’ll discuss five delicious strategies that you can use to increase your visitor's F&B spend. From upselling to loyalty programs, these tips will help you maximise your profits. Read on to learn more about how you can get your guests to spend more money and have an amazing time while doing so.

Optimise your Menu & Outlets for Profitability

When it comes to increasing your F&B revenue, one of the most effective strategies is optimising your menu for profitability. By carefully analysing and strategically designing your menu offerings, you can encourage guests to spend more on their food and beverage selections.

Start by looking at your F&B outlets and why your visitors buy from different outlets. For example, visitors in your sit-down restaurant are expecting a different menu and range of options to food trucks. Moreover, the food or drink serves a different purpose. Understanding 'why' your visitors are buying is an important first step.

Next, identify your most popular & profitable items for each outlet. You're looking for the highest profit and most popular. It is these options that you'll likely want to consider featuring them prominently on your menu. This is effectively giving good service to your customers, as they'll likely want the more popular items. Especially if that really 'speaks' to the 'why' that visitors are using that outlet.

Consider highlighting these items with eye-catching graphics or descriptions to grab your guests' attention. Additionally, it's essential to balance your menu with a variety of price points. Offering a range of options allows guests with different budgets to find something they can afford and enjoy.

This can include a mix of lower-cost items that have higher profit margins, as well as premium selections for those looking for a special dining experience.

Another key aspect of menu optimisation is strategically placing higher-priced items next to lower-priced items. This technique, known as anchoring, can influence guests to opt for the higher-priced option, perceiving it as a better value.

Lastly, consider introducing seasonal menus or limited-time specials to create a sense of urgency and excitement among your guests. This can motivate them to try new dishes or indulge in a higher-priced item before it's no longer available.

By carefully crafting and optimising your menu, you can drive higher food and beverage spend from your guests while still providing them with a satisfying dining experience.

Use strategic pricing techniques

When it comes to maximising your F&B revenue, strategic pricing techniques can play a crucial role. By strategically pricing your menu items, you can encourage guests to spend more while still feeling like they're getting a great deal.

One effective technique is the concept of bundling. Offering combo meals or meal deals can entice customers to spend more by combining multiple items at a slightly discounted price. For example, you can offer a lunch combo that includes an entree, side, and drink at a lower price than if each item was purchased separately. This not only increases the overall spend per customer but also adds value and convenience for the guests.

Another strategic pricing technique is implementing dynamic pricing. By adjusting your prices based on demand, you can maximise revenue during peak hours or busy seasons. For example, you can offer happy hour discounts during slower periods to attract more customers and encourage higher spending during those times.

Offer irresistible promotions and deals

Offering irresistible promotions and deals is a surefire way to entice customers to spend more in your restaurants. Everyone loves a good bargain or a special offer, and by strategically designing your promotions, you can encourage guests to choose higher-priced items or indulge in additional menu options.

A meaningful promotion for attractions can be to offer discounts for special occasions or events. Whether it's a birthday discount, anniversary special, or holiday-themed promotion, these really help speak to the value that you offer. For instance, you can offer a free dessert for guests celebrating their birthdays or a complimentary glass of champagne for couples dining on their anniversary.

Additionally, consider implementing loyalty programs or rewards programs to incentivise repeat visits and higher spending. These programs can offer perks such as exclusive discounts, free starters, or even a point system where customers can earn rewards for reaching certain spending thresholds.

By offering irresistible promotions and deals, you can make your F&B outlets an attractive option for customers looking for value and an enjoyable dining experience. With a bit of creativity and strategic planning, these promotions can significantly increase your F&B revenue while keeping your customers satisfied and coming back for more.

Leverage technology to boost sales

Leveraging technology is an essential aspect of boosting your F&B revenue. By embracing technology, you can enhance the overall dining experience, streamline operations, and ultimately increase food and beverage spend.

One effective way to leverage technology is by implementing online ordering and table services. With the rise of food delivery apps and platforms, customers now have the convenience of ordering their favourite dishes from the comfort of their homes. By partnering with these platforms or creating your own online ordering system, you can optimise your F&B spend by letting people skip queues. Additionally, offering table services can lead to higher order values as customers often add extras or order larger quantities.

Another technology-driven strategy is the use of digital menu boards and tablets for ordering. Digital menu boards allow you to easily update and promote your menu offerings, highlighting specials or high-profit items. Tablets for ordering can streamline the ordering process, reducing wait times and increasing efficiency. Additionally, they can provide upselling suggestions, prompting customers to add extras or upgrade their selections.

In conclusion, leveraging technology is a powerful tool for boosting your F&B revenue. Consider embracing online ordering and table services. You can enhance the overall dining experience, streamline operations, and encourage customers to spend more on their food and beverage selections. Stay ahead of the curve by integrating technology into your F&B strategy and watch your revenue soar.

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