Cloudline's Customer Relationship Management (CRM) platform, designed for the leisure and hospitality industry, allows you to group your visitors by spend, number of visits and onsite preferences. Create targeted, personalised marketing campaigns to improve retention rates and the Lifetime Value of your guests.

Identify your target audiences and build informed, data-driven acquisition strategies that reach the right people, to increase revenue and build your brand.

Segmentation also helps your teams:

• Identify purchasing patterns that can help you refine your menus, forecast your revenue and inspire new packages or deals to provide upsell opportunities.
• Understand who your top spending customers are and provide them with incentives to keep visiting your venue, or use your data to identify who you should be targeting with your acquisition campaigns.
• Segment your visitors based on loyalty metrics to inform your membership options and encourage repeat visits.
• Reduce customer churn through re-engagement campaigns. Spot when your loyal customers are making less visits to your venue and target them with discounts and incentives to return.

It's easy to make assumptions when it comes to what visitors want and need from your attraction. Use Cloudline's CRM to drill down into key guests and understand what they value most about your site. Eliminate undersubscribed events, make the most of your highest-performers and grow your business by making data-driven strategic decisions.

This also helps you:

• Plan ahead and forecast revenue generated from different events, attractions and food and beverage outlets within your venue.
• Measure the performance of new events or attractions and create test and learn plans to find the perfect offering for your audiences.
• Support your customer service teams and understand where experiences could be improved.
• Notify customers when their seasonal favourites are back in operation.

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Cloudline's intuitive CRM system makes it easy to understand visitor behaviour and drill down into what's working and what isn't at your attraction. With flexible dashboards and advanced reporting tools, it's never been easier to track performance and use your data to drive business growth.

Cloudline's CRM reporting tools enable you to:

• Track the performance of different units and experiences onsite and see where you're winning and losing.
• Identify trends in different segments of your audiences and design your schedules, menus and offering accordingly.
• Understand key experiences critical to customer retention and acquisition and easily prioritise these when building your annual budgets.
• Delight your customers by offering a unique experience that is specifically designed based on their behaviours and preferences - no more guessing and missing the mark!

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