CASE STUDY
Reducing service pressure at Balmer Lawn Hotel
Our mobile Order & Pay solution helped Balmer Lawn Hotel streamline outdoor service across The Lodge, poolside sunbeds and terrace areas, reducing labour pressure while unlocking new drinks revenue from high-value guest spaces.
Unlocking immediate operational impact
With rising National Insurance and minimum wage costs placing pressure on hospitality margins, Balmer Lawn Hotel needed a smarter way to maintain exceptional service without adding unnecessary labour overhead.
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Driving outdoor revenue from day one
Since launch, Balmer Lawn Hotel has used Cloudline to make outdoor ordering faster, easier and more commercially effective. Guests can now order drinks and refreshments from poolside areas and terrace spaces without waiting for a member of staff to take their order manually.
The operational impact has been significant. By eliminating the need for a team member to pick up orders outside, Balmer Lawn Hotel saved two shifts per day. At approximately £120 per shift, this created an estimated saving of £240 per day. The outdoor pool area alone also helped drive £15,000 in drinks revenue through Cloudline.
Like many UK hotels, we’ve faced increasing pressure from unpredictable F&B demand and ongoing staffing challenges. We needed a solution that didn’t compromise our in-person guest experience, and Cloudline delivered.
The Cloudline Guest App has allowed us to scale our existing F&B team across more covers and a wider onsite footprint, helping us maintain high service levels without stretching our staff. It’s unlocked new revenue opportunities we couldn’t capture before and has already paid for itself many times over.
Implementation was smooth, and the Cloudline team have been outstanding throughout. They were responsive, collaborative, and genuinely committed to our success. We look forward to continuing our partnership long-term.”
Tom Pyke
Why Choose Cloudline?
Effortless digital transformation, fast.
Our onboarding process helps hotels improve service, reduce avoidable labour costs and give guests the convenience they now expect from modern hospitality.
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Driving tangible results
2 shifts
saved per day
By removing the need for staff to manually collect outdoor orders.
£240
saved per day
Based on two avoided shifts at approximately £120 per shift.
£15,000
in drinks revenue
Generated from the outdoor pool area alone in their first summer.
Powerful tools for seamless hotel operations
Cloudline equips your hotel with innovative features to enhance guest experiences and ensure efficiency.
Custom delivery locations
Route orders accurately by table, poolside zone, sunbed, terrace area or guest-defined location.
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Integrated training and support
From setup to launch, our team helps staff adopt Cloudline quickly and confidently.
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Live operational visibility
Give teams clearer oversight of order flow, peak periods and outlet performance.
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Mobile order & pay
Allow guests to order from terraces, sunbeds, lounges and outdoor seating areas without waiting for staff.
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Paperless Digital Menus
Replace printed menus with a flexible digital experience that is easy to update and access. Reduce reprinting costs, minimise waste and keep menu information accurate across your venue.
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Smart menus and digital upsells
Promote drinks, sides and add-ons at the point of purchase to increase average spend.
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HOW CAN WE HELP?
Frequently Asked Questions
How quickly can we implement Cloudline in our business?
You can go live with Cloudline in just one day. With your images and content ready, our team ensures a swift and seamless setup process.
Do guests need to install anything to access Cloudline?
No installation is necessary. Guests can access Cloudline directly through a QR code, although the app is available for download if preferred.
Can Cloudline integrate with our existing systems?
Absolutely. Cloudline features a robust integration API that works alongside most existing systems, ensuring a smooth transition and functional synergy.
Is it possible to use only specific features of the Cloudline platform?
Yes, Cloudline is highly customisable. The visitor app only shows the functionalities you choose to use, automatically hiding any disabled features.
What support does Cloudline offer post-implementation?
We provide comprehensive support with a single point of contact for all your app-related issues, ensuring your queries and needs are addressed promptly.
How does Cloudline help in improving our revenue?
Our platform encourages digital upselling and optimises menu interactions to increase order volumes. Additionally, the data captured allows for strategic decision-making to boost overall revenue.
How does Cloudline handle dietary information and allergens?
Cloudline displays detailed dietary information, catering to specific dietary needs and preferences, and simplifies allergen tracking to comply with health and safety standards.
What measures does Cloudline take to ensure data security?
We prioritise your data security by adhering to the highest industry standards, ensuring all guest and business data is processed and stored securely.
Are you ready to transform your guest management experience?
Join Cloudline to modernise customer experiences and boost revenue. Book a discovery call today to amplify efficiency and elevate guest experiences.
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