Whether you run a theme park, zoo, aquarium, spa or any other leisure attraction, you’ll be familiar with visitor attraction management.

Every aspect of your business has to be meticulously managed to ensure the smooth running of your venue, and to make sure that your visitors have an exceptional experience that they’ll want to revisit time and time again.  

At Cloudline, we understand that attraction management is no easy feat. We know that you’ll be working hard to ensure your venue is operating efficiently and dealing with hundreds of customers every day, as well as managing and co-ordinating your teams. After all, attraction management is much like a swan: creating exceptional experiences may seem easy, seamless and smooth from the outside thanks to your hard work and your teams of dedicated staff, but beneath the surface a thousand cogs are turning.

Food and beverage, merchandise, and ticket sales can all be viewed and managed through Cloudline's attraction management platform. All of your sales data is securely stored in one place for easy access and simple analysis so that you can better understand what’s selling, what you ought to upsell and which sales peak at which times of the week, month or year, allowing you to adjust your strategy accordingly.

Give your customers the ability to explore your attraction at their own pace with digitised, customisable and interactive site maps that provide up to date information on individual attractions such as short notice closures and wait times.

Provide access to handy talk through features that can be edited by your business at any time, and reduce the need for employees to carry out in-person tours, allowing you to utilise personnel where they are most in demand. Implement features such as topography and categories to give your visitors all the information they need to visit the sites and exhibitions that will appeal to them the most, encouraging them to get the most out of their day and keeping them moving through your site.

The Cloudline platform includes an intuitive and insightful Customer Relationship Management (CRM) system, so you can gain better understanding of your guests and optimise your attraction management.

Easily track communications with your visitors and view expenditure, number of visits, and their favourite events and products, giving you insight into lifetime value and activity. Use this data to re-engage your guests by contacting them with targeted promotions and incentives to visit your leisure facilities throughout the year, and gain more insight into the types of visitors your venue is attracting.

Personalise and customise your attraction management app to suit the evolving needs of your business. The Cloudline platform integrates with other systems and tools through an API, allowing each platform to work together seamlessly. So, if you’re not looking to replace your legacy software entirely, or you are considering a broader digital transformation project for your business, Cloudline’s attraction management platform can still be of benefit.